Jay-Z To Appear In 1st Rocawear Commercial

Attention, Attention: Shawn "Jay-Z" Carter will NOT be leaving Rocawear. Not gonna happen. As a matter of fact, not only should you look for the Brooklyn-bred mogul to appear in the first-ever television commercial for the brand, entitled "From Marcy to Madison Square," but he's also renewed his contract with the brand for an additional three years.

The commercial is set to occupy 30-second television spots this Spring on MTV, BET and during NBA games on TNT. It will show Jay's rags-to-riches stories and begins with him in the Marcy Projects to his recent stop at Madison Square Garden for the Watch the Throne concert.

US Weekly reports the brand that once grossed approximately $700 million on an annual basis has seen more recent sales drop to $500 million, says Neil Cole, president and CEO of Iconix, the brand group that bought the company in 2007.

But that isn't the case, according to Cole. "Are there times when he's not on tour and not in the studio where we get more time with him? Yes. And are there times when we have to work via e-mail and through other channels? Yes. But we are lucky enough to get a lot of his time and caring," he said

Word to AllHipHop.com for the leakage...

SCREAM @ ME!!!

Kick Game: Nike Air Foamposite One Galaxy [Release Info]

Team SCREAM @ ME gave you the heads up a few weeks ago on the "rumored" Nike Air Foamposite One "Galaxy"... But at the time, we had ZERO info on them. They were a mystery. Tall tale. As a matter of fact, I think we may have heard one of you SCREAM "Bullshit" from afar...

Well...mark your calendars and save your change. Friday, February 24th. Look for them AT MidNight and they'll be available via nikestore.com. It would probably be in your best interest to stack your bread too. They'll retail at $220...and since this is a quickstrike, expect extremely limited quantity. You may need a connect. Just sayin.

SCREAM @ ME!!!

Air Jordan 2012 "Year of the Dragon" *RELEASE INFO*

The Air Jordan 2012 release date is finally here! I'm not a big fan of any Jordan outside of the original 23 honestly. But the 2012 YOTD colorway really caught my eye.

The shoe also features Mid and low swappable ankle booties, along with 3 swappable insole inserts. The ankle booties are similar to those featured in the Kobe Zoom VII.

The YOTD is extremely limited so here is the info if you're coppin! Thank Me Later

Release Date: 02/23/12
Retail: $223