Who remembers, early on when mainstream began to embrace Hip-Hop? I do. And this was a special moment for the culture. My man, LL rocked the ill "FUBU" cap and spit "For Us, By Us...on the low" in a GAP commercial. That was huge for the brand, and huge for what we called ours.
LL, thanks for helping to put us on.
Word to the genius in Steve Stoute.
SCREAM @ ME!!!
