Athletic Propulsion Labs' Concept 1Ok David Stern. Way to step up. Way to elevate the demand and sales of this shoe! I'm not sure it was on any one's radar. Let alone your league's players who are mostly endorsed by athletic footwear conglomerates.
Yahoo! Press Release:
For the first time in its 64-year history, the National Basketball Association
(NBA) has banned a new line of shoes based on the league's rule against an
"unfair competitive advantage" that increases a player's vertical leap. The
league's ban on Athletic Propulsion Labs' Concept 1 confirms the company's
claims that the shoe, with its Load ‘N LaunchTM Technology, performs as
advertised. No professional player will be allowed to wear the product in games
for the upcoming 2010-2011 NBA season.
This action comes on the 25th
anniversary of the NBA's ban on Nike's Air Jordan shoes, albeit for reasons of
their colorful appearance rather than any performance advantage.
Athletic Propulsion Labs (APL) was notified by a senior NBA official who
stated, "League rules regulate the footwear that players may wear during an NBA
game. Under league rules, players may not wear any shoe during a game ‘that
creates an undue competitive advantage (e.g., to increase a player's vertical
leap).' In light of that rule...players will not be permitted to wear the APL
shoes during NBA games."
SCREAM @ ME!!!
No comments:
Post a Comment