Video: Heineken "The Entrance"Commercial

I think this is Heineken's way of creating their own "character." Similar to Dos Equis, who has successfully created and endorsed the "most interesting man in the world..." And now Ciroc's "Smooth Talk " campaign featuring Diddy, who is an already created character.

I do like the way they tied in all of their more recent campaigns though...hit youtube, and check past Heineken commercials. The tie in approach was genius, especially for those who enjoy their Superbowl-esque delivery method.

#BigUps to the Heineken Marketing and Promo division.

SCREAM @ ME!!!