Monday, February 21, 2011

Inside The Deal: Eminem x Brisk


Eminem's selling and marketing power is ridiculous! Don't believe me, ask Chrysler. T-shirts the company has made for their Super Bowl commercial are currently out of stock...and have been for two weeks. Now, check your calendar.

Chrysler is selling "Imported From Detroit" T-Shirts based on the popularity of the high profile Super Bowl XLV ad for the new Chrysler 200, which featured Mr. 8-Mile. #pause.

Each and every color way in each and every size of the shirt completely sold out, moments after going on sale.

Lipton's Brisk brand will not be left behind! After their successful spot with Eminem that also ran during Super Bowl XLV, they've decided to make a move themselves.

According to a statement, Brisk and Eminem are planning a new "groundbreaking" program that will empower consumers to experience engaging content from emerging artists. A Lipton representative reported the Brisk marketing program will utilize nontraditional distribution methods, in addition to creating a new series of offline events to promote the emerging talent.

Brisk reportedly offered Shady an opportunity to write his own Super Bowl spot and the opportunity to enter into a unique marketing relationship with Shady Records. This might be one for the books. "It was a great opportunity to do something creative and fun that we couldn't pass up. Who wouldn't want the chance to write their own Super Bowl spot?," said Eminem's manager Paul Rosenberg.

More to come from this group...I'm sure.

SCREAM @ ME!!!

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