Lady Gaga has partnered with the Robin Hood Foundation to launch a pair of Facebook contests to support the New York-based charity, which benefits the poor and homeless.
One of the contests is designed to increase Robin Hood‘s Likes, or online popularity for those not familiar, on Facebook. The second contest requests Facebook users, those that are fans of Lady Gaga's, to help in deciding how she should divide a $1 million donation to the Robin Hood Foundation.
Separated by five different charities tackling local issues around poverty and homelessness, fans can vote for which charity most deserves the songstress's money. The results will be tiered, with the winner receiving $500,000, the person at second place receiving $250,000 and so on. Gaga will donate $1 million in total to the five charities. Both efforts derive from Robin Hood’s annual May 9 fundraising gala, where this year Gaga will be performing. The Robin Hood sweepstakes is giving away two tickets every weekday to attend the concert. Fans are entered into the lottery by liking the page and inviting friends to join.
This is a massive opportunity for The Robin Hood Foundation to stimulate its social media presence. The pop megastar introduces millions of fans...and the foundation will be a direct beneficiary. How crazy is that? Mark Bezos, Robin Hood’s senior VP of development and communications, says “The exposure that comes from someone who has 32 million Facebook fans is a great opportunity for us, but at the end of the day this promotion, this contest, is about helping people who need it and doing it in a way that is not superficial." #BigUps Gaga, Robin Hood, and Facebook
SCREAM @ ME!!!
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