Arizona State and their friends at Nike had an idea: change the program's logo to attract a younger crowd…let's look for an edgier, more 2011-ish look. And they found the look.
It was agreed to lose the Sun Devils' longtime logo, an ear-to-ear cartoon devil...
I would have voted to ditch this guy too…but they did so in favor of a "sleeker, more ominous-looking" pitchfork, sometimes set against all-black. And I have to give props, this one is way better. However, diehard ASU alum Kenneth Epich, a Chicago police sergeant assigned to the city's Area One Gang Enforcement unit, thinks they should have went a different route.
He instantly matched the new logo with the symbol that shows up in the tattoos, graffiti and hand signals of one of Chicago's largest and most violent gangs, the "Satan Disciples." He had this to say…
"The gangs adopt sports teams and wear their gear, the S.D.'s are going to adopt the (ASU) hat as their hat of choice just as soon as they see the first person wearing one."
He fears some "unsuspecting ASU grad or the nephew of a grad or just some person who was at spring training and liked the hat is going to be wearing it in Chicago and stumble upon a car load of Latin Kings (the S.D.'s rival gang), and they're going to beat the [crap] out of him or kill him just based on the fact he's wearing a hat."
Is this a valid argument? Do you favor this new logo versus the older version?
SCREAM @ ME!!!
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