Have it your way America!
Burger King has decided to put less emphasis on it's marketing tactics and let their product speak the loudest…and on behalf of the BK brand.
For years, Burger King had placed its bets on edgy commercials by creative powerhouse Crispin Porter + Bogusky. Setting its target market at men, in the teenage years and early 20s.
The commercials rocked and received critical acclaim from the marketing and promotions sector. The real marketing and promotions sector, not the Philadelphia party promoter scene…damn, my bad y'all. Unfortunately, however, Burger King can't turn those ads into dollars. According to consulting firm Technomic, Burger King's same-store sales declined 6% in the first quarter; compare that to a 3% rise for Mc Donald's, its arch nemesis in the fast food industry.
"Under new ownership and with a new management and marketing team, Burger King is focusing on what matters: updating the stores, fixing its food and changing its image." Sounds like a solid plan! I guess it starts with letting go of the face of the organization. People don't just want cool commercials, they want good, FAST food.
Whether the new burger will catch on remains to be seen, but one thing is for sure: the marketing campaign will give it a shot at success. Without the king!
Off with his head.
#pause.
SCREAM @ ME!!!
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