Recently, the superstar producer sat down with Karmaloop TV. They chopped it up about a number of upcoming projects for Reebok. It's kind of like, where would Reebok be today without Swizz on board. He's almost single-handily revitalized the brand. Cue Allen Iverson...
He also touched on the direction of the company among other things such as the highly anticipated Rhythm of Life campaign.
Don't forget to watch PART 2: Swizz talks about his childhood, his love for art and his respect for Basquiat.
SCREAM @ ME!!!
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