Nivea cosmetics is celebrating their centennial. 100 Years is a long ass time.
To celebrate this milestone they contracted Rihanna to sign up for their "100 Years Skincare for Life" campaign, and they'll now be sponsoring her upcoming "world tour," which will hit North America and Europe...I guess the other places don't count huh? Tour jumps off at the end of May. Above is the first of a major "Rihanna roll out" on Nivea's behalf.
SCREAM @ ME!!!
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