Saturday, September 8, 2012

From The Vault: LL Cool J Gap Commercial [Video]

Who remembers, early on when mainstream began to embrace Hip-Hop? I do. And this was a special moment for the culture. My man, LL rocked the ill "FUBU" cap and spit "For Us, By Us...on the low" in a GAP commercial. That was huge for the brand, and huge for what we called ours.

LL, thanks for helping to put us on.

Word to the genius in Steve Stoute.