Adam Levine of The Voice and Maroon 5 is suing Activision over his avatar image in the Band Hero video game.
In the game, a character using his likeness is used when a player reaches the band's hit single that we all know and love She Will Be Loved. That's cool with Adam.
Here's what he's not cool with: the avatar could then later be used in other elements of the game, for example: during other songs.
The suit claims that the other songs "would not have been chosen by him for recordings or performances," as some of those performances use other people's voices, "including female voices." Adam filed the suit in a Los Angeles Superior Court yesterday, claiming fraudulent inducement, breach of contract, violation of common-law right of publicity, and unfair business acts or practices.
This is why top tier artists don't let their licensing go with Activision. They draw.
SCREAM @ ME!!!
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