Wednesday, February 13, 2013

Gotta Be The Shoes! ESPN Honors Michael Jordan [Video]


ESPN's SportsCenter devoted a slot in their jam packed program to honor the greatest to ever play the game, Michael Jordan on his 50th birthday.

Happy Birthday dude.



ESPN SportsCenter Featured:

Long ago, a shoe endorsement was the pinnacle of an athlete's commercial success. Then, Michael Jordan arrived and became the first athlete to be a "brand." After the first pair of Nike "Air Jordan" basketball shoes rolled out, the former Chicago Bulls guard elevated his profile from superstar to transcendent, cross-over commercial icon. Now, almost 30 years since the first sneakers debuted and nearly a decade since Jordan retired as a pro athlete, his brand endures and continues to perpetuate his basketball legacy. All trademarks and copyrights belong to their respective owners.

SCREAM @ ME!!!

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