Friday, October 22, 2010

Decoded: Jay-Z's Scavenger Hunt


Remember when I told you about Jay-Z getting "back to business?" Well, Thursday, October 21, 2010, the madness began. The first page of Decoded, an innovative project that Jay has partnered with decision engine bing.com to realize, was released in Miami. The lyrics to Jay-Z's "Big Pimpin" was projected from the bottom of a pool. Eric Hand, bing.com General Manager, had this to say...

“We took all the pages from Jay's book and put them
out into the world. So for the next 30 days pages will be released, decisions
will be made and you can decode those pages through clues on
Bing.com/Jay-Z.”

#BigUps HipHopWired.

SCREAM @ ME!!!

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